四川提出(chu)全省旅游景區開展“對(dui)內注重提(ti)品質(zhi)(zhi)、對(dui)外(wai)注重美譽(yu)度(du)”管(guan)(guan)(guan)理(li)(li)(li)服(fu)(fu)(fu)務質(zhi)(zhi)量(liang)提(ti)升(sheng)(sheng)(sheng)行(xing)動， 但如何開(kai)展(zhan)(zhan)，缺乏相應(ying)的(de)標準引領。 截至2022年2月，四川共有(you)A級旅(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)區(qu)(qu)804家(jia)，旅(lv)(lv)游(you)(you)(you)(you)度(du)假區(qu)(qu)57家(jia)，生態(tai)旅(lv)(lv)游(you)(you)(you)(you)示范 區(qu)(qu)76家(jia)。但是(shi)從高質(zhi)(zhi)量(liang)發展(zhan)(zhan)階段(duan)的(de)新要求(qiu)來看，依然存在旅(lv)(lv)游(you)(you)(you)(you)服(fu)(fu)(fu)務質(zhi)(zhi)量(liang)意識有(you)待(dai)(dai)加強、管(guan)(guan)(guan)理(li)(li)(li)水 平(ping)有(you)待(dai)(dai)提(ti)高、品牌知名度(du)和(he)美譽(yu)度(du)有(you)待(dai)(dai)提(ti)升(sheng)(sheng)(sheng)、基礎服(fu)(fu)(fu)務設施有(you)待(dai)(dai)完(wan)善、管(guan)(guan)(guan)理(li)(li)(li)服(fu)(fu)(fu)務人才有(you)待(dai)(dai)充實(shi)等(deng) 問題，旅(lv)(lv)游(you)(you)(you)(you)管(guan)(guan)(guan)理(li)(li)(li)服(fu)(fu)(fu)務質(zhi)(zhi)量(liang)仍是(shi)景(jing)(jing)區(qu)(qu)高質(zhi)(zhi)量(liang)發展(zhan)(zhan)的(de)制約因素。為了(le)破解旅(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)區(qu)(qu)高質(zhi)(zhi)量(liang)發展(zhan)(zhan)的(de)難(nan)題， 四川提(ti)出(chu)全省旅(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)區(qu)(qu)開(kai)展(zhan)(zhan)“對(dui)內注重提(ti)品質(zhi)(zhi)、對(dui)外(wai)注重美譽(yu)度(du)”管(guan)(guan)(guan)理(li)(li)(li)服(fu)(fu)(fu)務質(zhi)(zhi)量(liang)提(ti)升(sheng)(sheng)(sheng)行(xing)動。而開(kai) 展(zhan)(zhan)旅(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)區(qu)(qu)管(guan)(guan)(guan)理(li)(li)(li)服(fu)(fu)(fu)務質(zhi)(zhi)量(liang)提(ti)升(sheng)(sheng)(sheng)行(xing)動的(de)第一步，就是(shi)因地制宜(yi)制定(ding)四川省旅(lv)(lv)游(you)(you)(you)(you)景(jing)(jing)區(qu)(qu)管(guan)(guan)(guan)理(li)(li)(li)服(fu)(fu)(fu)務質(zhi)(zhi)量(liang)提(ti) 升(sheng)(sheng)(sheng)標準并貫徹實(shi)施。